Event marketing

Tips for free event marketing.

Information on the website

Publish the event details on your website well in advance. Events and activities are frequently searched for through search engines, so it is important that your website appears in search results and includes all the necessary information about the event. Ensure search engine visibility through search engine optimization!

Social media marketing

It is worth marketing the event from the very beginning on the social media channels where the event’s target audience is most likely to be found. In addition to regular posts, it is a good idea to create content using other features of each platform, such as stories. Remember to update your profile as well as your posts!

Social media channels are also used as search engines, especially among young people. To improve the discoverability of your social media posts, add your event’s own hashtag as well as the hashtags #visithämeenlinna and #hämeenlinna. Tag @visithameenlinna in your posts and stories.

Facebook event

It is a good idea to create a Facebook event describing your event on your Facebook page. This will appear in Facebook’s event search and spread effectively through users’ news feeds when they indicate that they are attending or interested in the event. Add Visit Hämeenlinna and Visit Häme as co-hosts of the Facebook event to ensure the best possible visibility for your event.

Free event calendars

Add your event details to Hämeen Menoinfo! Through Hämeen Menoinfo, your event will appear in both the Visit Hämeenlinna and Visit Häme event calendars, as well as in local newspapers’ event listings.