Principles of communications and marketing
The communications and marketing of the City of Hämeenlinna is based on the Attractive Hämeenlinna strategy. The strategy guides how the city communicates with residents, stakeholders and the media.
The purpose of the principles of communications and marketing is to ensure that the operations support the strategy of the City of Hämeenlinna and are in line with our shared values. The principles take into account changes in the operating environment and build a visionary direction for the future of communications and marketing.
The principles guide daily activities, the prioritisation of work and the allocation of resources. They support daily management and the work of every communications and marketing expert. The principles bring together the shared policies of the organisation: how we operate now and where we are going.
Read more about the communications and marketing principles: