Event and marketing cooperation

Mini-pilot is suitable for small-scale, citizen-led activities or events and for testing new ideas.

For: individuals and associations
Amount: up to €750
Suitable for: small events, trials and community activities

Event cooperation is intended for events held in Hämeenlinna that have the potential to develop and grow. The cooperation includes a marketing package defined by the city, which the event organiser implements.

For: businesses and organisations with a Business ID
Suitable for: local and regional events aiming for growth
Amount: €1,000, €2,000, or €4,000

Event marketing cooperation is intended for events that have a significant impact on the visibility, recognition or tourism of Hämeenlinna. An event-specific marketing plan is prepared for the cooperation, which the event organiser implements.

For: businesses and organisations with a Business ID
Suitable for: major regional, national or international events
Amount: €5,000–15,000

Hospitality is part of the stakeholder relations of the city, supporting the development of the recognition and brand of Hämeenlinna. Hospitality refers to discretionary recognition implemented by decision of the Chief Executive, the costs of which are covered by the city.

City hospitality is guided by the stakeholder relations principles of the City of Hämeenlinna. You can review these guidelines on the city’s publishing platform (tweb).

Hospitality is applied for by free-form email and is processed on a case-by-case basis in accordance with the stakeholder relations principles of the city. In the application, provide information about the applicant, the applicant’s activities, what kind of hospitality you are requesting from the city and for what kind of occasion.

Further information on hospitality and applications:

A prerequisite for event cooperation is an event that complies with sustainability principles and is feasible to implement.

Event cooperation agreements and the funds allocated to them are determined annually according to the budget of the city. Agreements are made within the limits of available funding. Once the funds allocated for a given year have been used, no further agreements will be made for that year.

The city grants each event a maximum of one cooperation, subsidy or grant during the same period. Amount received from the city may cover a maximum of 50% of the event’s total budget.

Event cooperation applications are evaluated comprehensively. The evaluation takes into account the development potential and diversity of events.

Applications are evaluated by the event team of the City of Hämeenlinna, composed of experts from various fields. The event team processes applications at its meetings three times a year.

Applications are processed on the basis of six evaluation criteria. If necessary, the event team may supplement the processing with negotiations and transfer the application to a more suitable form of cooperation.

Applications are evaluated on the basis of the following criteria:

• Promoting the attractiveness of the city in accordance with the City Strategy and creating a positive image of Hämeenlinna.
• Visibility locally, nationally and/or internationally.
• Regional impact: number of visitors, local, regional or international scope, duration of the event in days and utilisation of local partners and subcontractors.
• Impact on well-being and health, for example promoting physical activity and hobbies, community spirit and equality.
• Development and growth objectives and the realised growth of previous events.
• Increasing year-round regional event offerings: the event’s timing during the autumn–spring season.

Event cooperation applications are evaluated at event team meetings three times a year.

Application periods for 2026:

Application 01/2026 closed on 6 January 2026
Application 02/2026 closed on 13 April 2026
Application 03/2026 closed on 2 September 2026

You will receive notification of the event cooperation partnership decision approximately four weeks after the application period closes.

1. Read the application instructions (in Finnish) and prepare your application (in Finnish). Complete the application carefully and answer all questions as comprehensively as possible. Also review the mandatory attachments in advance. It is advised to write your answers in a separate file first and then transfer them to the application form.
2. Submit your application by the deadline. Applications are evaluated at event team meetings three times a year.
3. You will receive notification of the decision approximately four weeks after the application period closes.
4. If necessary, a cooperation meeting will be arranged.
5. An agreement is made regarding the cooperation.
6. 50% of the event cooperation is paid once the agreement has been signed. Invoicing instructions are provided in the agreement.
7. The agreed marketing measures and the event are implemented.
8. A report is submitted after the event. The report is a prerequisite for payment of the remaining portion of the cooperation and for continuation of the cooperation in the future. The report is saved in PDF format and added to the application via the electronic form under event cooperation report. Login requires strong authentication.
9. After the report is approved, the remaining 50% of the event cooperation is paid.